01
November 2021
The origin of a vision
Two friends put the dream on paper: transforming lives through free basketball in underserved neighborhoods, with a home of their own down the road.
The Foundation
History and team
Find out how PRODE started and who keeps it going day to day. A look at our history, at the people who run it and at the model behind the work we do through sport and education.
A bit of history
Five years shaping a dream
01
November 2021
02
January 2022
The first leap
Official launch of the PRODE Program. The first community meetings are held in San Pedro, plus a two-week intensive camp with well-known coaches.
03
February 2022
The first seed
«Los Teros» opens officially on February 9, the program’s first community basketball school, in the San Pedro neighborhood of Encarnación.
04
May 2022
Identity and belonging
Official handover of gear, colors and institutional identity for the Los Teros base in San Pedro.
05
July 2023
Expansion: Los Canes of San Isidro opens
Training starts on July 4 at the second community basketball school, in San Isidro. Two months later the base wears its own colors and gear.
06
October 2023
Las Águilas of Ita Paso opens
Training starts on October 23 at the third school, in the Ita Paso neighborhood. Two months later the kids wear their own colors and gear.
07
May 2024
Institutional backing and the CAR site
On May 22, 2024, through Official Resolutions No. 807/2024 and No. 999/2024 of the Encarnación city government, a 12,000 m² site on Av. Costanera Padre Bolik was granted on loan for the High Performance Center.
08
May 2024
The new CAR home is donated
Fundación Carlos y Miriam E.H. announces the donation of the new home for the High Performance Center.
09
September 2024
Arriving in Pacú Cuá
The new school opens in the Pacú Cuá neighborhood on September 9, 2024, widening the program’s reach and becoming the fourth community basketball school opened by PRODE.
10
March 2026
Milestones: getting there
The first PRODE Bus arrives to carry the athletes, funded through a benefit event.
11
March 2026
Milestones: breaking ground
March 25, 2026. The symbolic groundbreaking ceremony starts work on the High Performance Center (CAR).
Meet the team
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Co-founder
Joselo Peña
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Co-founder
Joselo Peña
Architecture, above all, is a tool for social change. Designing and building a house well is about improving the lives of the people who will live in it.
A house is a life project. So is PRODE. Joselo started playing basketball at five, going to the court to watch the professionals. That was his first reference. He has given his life to the game as a player and as a manager, and he is an architect, like his father. His strength is teamwork: passing on the drive and the value of effort. Basketball gave him autonomy, recognition and unforgettable moments, and now he wants other kids to live what he enjoyed.
Email address coming soon
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Co-founder
Francisco Gasha
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Co-founder
Francisco Gasha
As a kid he climbed the walls of the municipal gyms and switched the lights on without permission to play basketball with his friends.
Francisco calls himself an entrepreneur: his mind works on what to create and how to make it grow. PRODE is a result of that search, a different kind of result. It’s not a device for generating income, but a space to open the sport up to everyone in his city, Encarnación, and in any city that wants to take part. Just as it was for him: from very early on, basketball is an opportunity.
Email address coming soon
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Social worker
Valeria Colman
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Social worker
Valeria Colman
Email address coming soon
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Sports Coordinator
Franco Gutierrez
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Sports Coordinator
Franco Gutierrez
Email address coming soon
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Head of Marketing and Logistics
Angeles Perez
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Logistics and Operations Lead Aldo Benítez See more+
Logistics and Operations Lead
Aldo Benítez
Email address coming soon
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Technology and Logistics Manager Adrián Ojeda See more+
Technology and Logistics Manager
Adrián Ojeda
Email address coming soon